East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.


A great result at the BANTA Awards!

A great result at the BANTA Awards!

1093 Days Ago.

The “Say Hello” Tummy Time Discovery Toy was given a Highly Commended award at the BANTA Awards last night!

This supportive roll is perfect for propping up or pushing along, and encouraging baby to enjoy tummy time play. With its soft padding and a variety of sensory activities to explore, your little one will love spending time on their tummy.

A few minutes of supervised tummy time every day will help to strengthen your baby’s neck and shoulder muscles, preparing them for crawling. It also encourages them to look around, stimulating both sides of the brain, and laying the foundations for later skills.

The Tummy Time Discovery Toy will help baby to enjoy tummy time, with gentle support and a variety of activities to stimulate their curiosity. There are peek-a-boo flaps, crinkly fabrics, textured teethers and a baby-safe mirror to discover. The little musical moon even plays the “Say Hello” tune.

The Tummy Time Discovery Toy is part of the “Say Hello” range of intelligent toys, developed by East Coast in partnership with Baby Sensory.

Discover the rest of the range here


Our brand new look

Our brand new look

1095 Days Ago.

This weekend we unveiled our new brand at the Harrogate Nursery Fair. The Harrogate Fair is the biggest event for the UK nursery industry, and the reaction from all of our customers there was really positive.

After 55 years in business, it was time for a good freshen up, and we are thrilled to share our new logo, strapline and colours with you. We think they represent East Coast really well, and hopefully you like them too!


"Say Hello" to our new toy range

1111 Days Ago.

The “Say Hello” range of intelligent toys was developed with Dr Lin Day of Baby Sensory™, and based on over 25 years of research into the way babies learn and develop. With her input at every stage, the range has been expertly designed to stimulate thinking, feeling and learning, and encourage healthy social-emotional development in babies and toddlers, by inspiring them to explore the world through sensory play.

Discover the range here


“Say Hello” toy range launched at Toy Fair Olympia

“Say Hello” toy range launched at Toy Fair Olympia

1147 Days Ago.

We are excited to introduce you to our brand new collection of “Say Hello” toys!

Developed by East Coast Nursery in a unique new partnership with Baby Sensory, the range is bright and fun, with features that are proven to be beneficial to babies’ early development.

The “Say Hello” range consists of 16 toys to inspire and delight. Each product was developed with Dr Lin Day of Baby Sensory, and based on over 25 years of research into the way babies learn and develop. With her input at every stage, the range has been expertly designed to stimulate thinking, feeling and learning, and encourage healthy social-emotional development in babies and toddlers, by inspiring them to explore the world through sensory play.

The toys feature colours and patterns that have been carefully chosen for their appeal to young babies; along with textures, peek-a-boo flaps, mirrors, crinkles, jingles and musical tunes.

Baby Sensory was the first baby programme to offer a complete approach to learning and development from birth to 13 months. Attended by first-time and second-time parents, the award-winning classes now attract over 25,000 parents annually.

Every class starts with the ‘Say Hello To The Sun’ song with baby signing, which introduces babies to seven colourful characters from the world around them – the sun, moon, corn, stars, rain, flowers, and friends. These characters feature throughout the “Say Hello” toy range, and some products even play the beautiful “Say Hello” tune.
 
The range launched at Toy Fair, and the reception has been fantastic, with positive reactions from buyers, the press, bloggers, parents, and most importantly, babies!

Discover the range here