East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.


Dorset Oak Collection - Now In Stock

Dorset Oak Collection - Now In Stock

867 Days Ago.

Made in solid oak with oak veneers, the Dorset collection is a solid, stylish addition to a new nursery. Its light oak finish gives it a modern look, and the range is supplied with a choice of two handle colours, so you can choose the look that suits your style.

The cot bed has a large under-bed drawer for extra storage space, and converts from a cot into a toddler bed and daybed, making it a practical and long-lasting addition to your baby’s room.

The matching dresser has three large drawers keeping everything you need for nappy changes neatly organised. The top fits a standard changing mat, and the changer top is removable to convert it to a chest of drawers when the time for nappies is over. A wardrobe completes the room set, with two full-width hanging rails inside, and a large drawer.

It’s in stock now, so you can contact us to find out where to see it.


Visit Us At The Baby Show

Visit Us At The Baby Show

887 Days Ago.

We’re excited to be at the Baby Show, Olympia next weekend and can’t wait to see you there!

We’ll be showing some of our furniture, all dressed in Silvercloud bedding, so if you’re planning a new nursery pop over to our stand to find out more about our stylish collections.

21-23 October
Olympia, London
Find us on stand D51


Great result at the Right Start Awards!

Great result at the Right Start Awards!

894 Days Ago.

We are delighted to announce that we've won Bronze in the Baby Toys category for our “Say Hello” Friends Double-sided Activity Mat!

The mat is packed with sensory activities for babies to explore, and the high-contrast side is perfect for stimulating your newborn baby’s developing vision.

The Right Start Awards are tested with real parents and babies. Testers said:

“One of the nicest mats we’ve seen - It’s bright and interesting with lots of fun features for babies to discover. It is cushioned and comfortable for babies to sit or lie on too. A high-quality good sized mat with lasting appeal.”

“Say Hello” Friends Double-sided Activity Mat

Silvercloud, our bedding company, have also been Highly Commended for their gorgeous Counting Sheep Moses Basket.

Counting Sheep Moses Basket


"Say Hello" To The Sun

895 Days Ago.

Every Baby Sensory class starts with the ‘Say Hello To The Sun’ song, including signing, to help to develop babies’ communication skills.

We love the song so much, it formed the basis of our "Say Hello" toy range.

Baby Sensory knew that little ones love to listen to their favourite songs over and over again, so they’ve just released something very special – an online video of ‘Say Hello To The Sun’ complete with our beautiful artwork, so you can listen, sign, and enjoy it with your babies between classes.


Happy news - we’ve been shortlisted for two Mother & Baby Awards!

Happy news - we’ve been shortlisted for two Mother & Baby Awards!

909 Days Ago.

The Mother & Baby Awards are some of the best-known awards to be given to baby products, and the winners are chosen by real parents and babies who test each product and give their honest opinions.

“Say Hello” Friends Double-sided Activity Mat
Shortlisted: Best Baby Toy (under 24 months)

“Say Hello” Friends Double-sided Activity Mat

A big, soft play mat with so much to discover. One side features a high-contrast print – perfect for catching newborn babies’ attention with its ‘find the red dot’ game. The other side has a colourful print with characters from the Baby Sensory ‘Say Hello to the Sun’ song, and a variety of activities to explore, including textures, crinkles, mirrors, ribbons, a teether, and peek-a-boo flaps.

360° Dreamer Rocker
Shortlisted: Best Bouncy Chair, Rocker or Seat

360 Dreamer Rocker

Comfortable and versatile with multi-directional rocking. The ideal seat and napper for a newborn, and suitable as a toddler seat up to 15kg.

The results will be announced on 23rd November.


Now In Stock: Fontana Ice

Now In Stock: Fontana Ice

917 Days Ago.

The Fontana Ice range brings a new look to our bestselling Fontana room set, with the addition of white panels to bring a fresh contrast to the washed-wood effect finish.

The cot bed has a classic shape, with solid ends and slightly rounded corners. It converts easily to a toddler bed, so it’ll last until your little one is around four years old. The dresser has a built-in changing area and three deep drawers to keep nappy-changing essentials close to hand but out of sight. The wardrobe provides plenty of storage space with a full-width hanging rail and two internal shelves to keep your baby's clothes beautifully organised.

It’s in stock now, so you can contact us to find out where to see it.


360° Dreamer Rocker Claims Silver in the Best Baby & Toddler Gear Awards!

360° Dreamer Rocker Claims Silver in the Best Baby & Toddler Gear Awards!

929 Days Ago.

We’re thrilled to share that our 360° Dreamer Rocker has been awarded Silver in the Bouncer/Rocker category of Mumii’s Best Baby & Toddler Gear Awards.

360 Dream Rocker Mumii Silver Award Winner

Bebecar also enjoyed success in these awards, with the Stylo Class claiming Bronze in the Traditional Pram category.

All entries were tested and voted for by parents, so we’re really pleased to have done so well. Thank you to everyone who voted for us.


Shortlisted in the Right Start Awards

Shortlisted in the Right Start Awards

987 Days Ago.

We are delighted to hear that we’re in the running to recieve a Right Start Award for our “Say Hello” Friends Double-sided Activity Mat!

The mat is packed with sensory activities for babies to explore, and the high-contrast side is perfect for stimulating your newborn baby’s developing vision.

Silvercloud, our bedding company, have also been shortlisted for their gorgeous Counting Sheep Moses Basket.

The awards are announced in full in October, so it’s an exciting wait to find out how well we’ve done.


Our 360° Dreamer Rocker has been shortlisted in the Mumii Awards!

Our 360° Dreamer Rocker has been shortlisted in the Mumii Awards!

1033 Days Ago.

This versatile rocker solves the problem you face when your baby falls asleep in their bouncer. With an easy release, it lowers into a safe flat napping position.

The unique swivel base means baby can be rocked side-to-side or front-to-back (most have a preference!) and can be easily turned to face you.

It features a clever folding seat design, adjustable reclining backrest, music, white noise, nature sounds, adjustable vibrations and a removable toy bar.

For babies who are too small to sit in a highchair, it makes an ideal seat for meals. It’s even suitable for toddlers up to 15kg.

The Mumii Awards are open for voting until the end of June, so please vote for us in the Best Bouncer & Rocker category here.


Win a bundle of goodies worth £200

Win a bundle of goodies worth £200

1040 Days Ago.

To celebrate Baby Sensory’s 10th Anniversary, we’re giving you the chance to win a bundle of baby products worth £200!

Just click here and guess the names of the "Say Hello" friends to be in with a chance.

There are clues on our Facebook page, so be sure to check there too.

The competition closes at midnight on Monday 16th May. Good luck!