East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.

2018 Mother & Baby Awards Shortlist

2018 Mother & Baby Awards Shortlist

636 Days Ago.

The shortlist for the Mother & Baby Awards has just been announced, and we’re thrilled to share that we have been shortlisted for two of these prestigious awards:

Best Cots, Cribs or Moses Baskets Award:
Carolina Space-Saving Cot & Mattress in Grey or White

Best Highchair Award:
Folding Highchair in Natural, White or White/Grey

The award winners will be announced on 28th November.

360° Dreamer Rocker Review

360° Dreamer Rocker Review

646 Days Ago.

The 360º Dreamer Rocker is a comfortable place for baby to rest, play, and nap. If baby falls asleep in the rocker, the clever folding seat design allows you to gently lower them into a safe flat position without disturbing their dreams. The seat can swivel on its base, allowing you to rock baby front-to-back or side-to-side, or the rubber feet can be stabilised for no rocking. The removable toy bar features simple geometric-shaped toys that encourage baby to focus, strengthening their developing eye muscles. The Dreamer Rocker features adjustable vibration, which most babies find very soothing, along with a choice of musical tunes, nature sounds, and white noise.

The 360º Dreamer Rocker is part of the Rest & Play range, and features the stylish geometric Solitaire print with neutral grey and aqua trims. It includes waist and crotch straps to keep baby secure. It's suitable from birth to around 6 months / 9kg in Dreamer mode, and in Play mode. Suitable as a toddler seat (with the feet stabilised and toy bar removed) up to 15kg.

"When it comes to shopping for your new little baby, there are TONS of 'must-have' items that you will be told about. I was then introduced to the new 360° Dreamer Rocker by East Coast and I cannot recommend it highly enough."

You can read the full review from The Baby Website here.

“Say Hello” To Tummy Time Review

“Say Hello” To Tummy Time Review

685 Days Ago.

The Baby Lady has reviewed our “Say Hello” To Tummy Time, as part of the product testing for the Mother & Baby Awards.

“Say Hello” To Tummy Time is a padded mat, featuring a variety of sensory activities to help to hold your baby’s attention while they are on their front. Tummy time is essential for babies’ development, helping to strengthen their muscles, improving their coordination and getting them ready for crawling.

Some babies find being on their tummy unfamiliar and upsetting, so using a supportive cushion and an interesting mat can help them to enjoy it.

You can read what Jaime and her baby Victor thought of it here:

East Coast Nursery featured in Casey Barker Vlogs

East Coast Nursery featured in Casey Barker Vlogs

706 Days Ago.

East Coast Nursery was recently featured in Casey Barker Vlogs. Watch Casey and partner Nicole start preparing their nursery with our Montreal Wardrobe and Dresser.

She and Hem Review

She and Hem Review "Say Hello" Play Mats

751 Days Ago.

We always say that our “Say Hello” play mats are big enough for two babies to play together, and Victoria and Jo of She and Hem were kind enough to test this for us with their beautiful babies Ada and Poppy. It looks like the girls had a lot of fun!

Read the full blog post here.

What’s On 4 Kids Awards

What’s On 4 Kids Awards

783 Days Ago.

We are proud to have been shortlisted in the What’s On 4 Kids Awards, and we need your help with voting for us!

Our “Say Hello” Tummy Time Discovery Toy is nominated in the category Best Product Supporting Children’s Activities at Home.

Please take a minute to support us by clicking here and registering your vote.

Developed in partnership with Baby Sensory, this supportive toy encourages babies to practise tummy time, which has been shown to have vital developmental benefits. You can see Dr Lin Day’s blog about its importance here.

The Tummy Time Discovery Toy features the seven characters from the ‘Say Hello To The Sun’ song, in bright, appealing colours. Sing the song together, practise your signs, and spot the sun, moon, corn, stars, rain, flowers, and friends. The little moon toy even plays the tune when you give it a squeeze.


Sandy Beales and his wife Shanna present their new nursery

Sandy Beales and his wife Shanna present their new nursery

793 Days Ago.

We were thrilled to see our Anna Cot featured in the beautiful new nursery belonging to Sandy Beales and his wife Shanna.

The Anna Cot has a dropside, making it easier to lift your baby in and out. This is especially handy in the first weeks while you’re recovering from the delivery, and if you’re a shorter parent.

It’s available in a choice of three colours – Antique, Cocoa, and White. The white looks really fresh here, paired with aqua walls and pink bedding. We love the cute wall art too!

Thank you to Sandy and Shanna for sharing these photos. We wish them lots of luck for the arrival of their little girl!


Photo credit: Sandy Beales, via Instagram


2017 BANTA Awards

2017 BANTA Awards

813 Days Ago.

We received some fantastic results at the BANTA Awards!

Judged by a panel of nursery industry experts, the awards recognise products that offer innovation and value for babies and parents.

Our “Say Hello” To Tummy Time was Highly Commended in the Toys category.

A few minutes of supervised tummy time every day will help to strengthen your baby’s neck and shoulder muscles, preparing them for crawling. It also encourages them to look around, stimulating both sides of the brain, and laying the foundations for later skills.

“Say Hello” To Tummy Time will help your baby to enjoy playing in this position, with gentle support from its gorgeous moon-shaped cushion, and a variety of activities. There’s a peek-a-boo flap, crinkly fabrics, textured teethers and a baby-safe mirror to discover. The little musical star even plays the ‘Say Hello To The Sun’ tune.

Silvercloud were given a Highly Commended award for their new hoodless Moses Basket, but the star of the night was Bébécar.

The Bébécar SpotTech was announced winner of the Travel category. The awards judges said it was:

Stylish and practical with longevity from birth into late toddlerhood with easy umbrella fold.

The newest addition to the “Say Hello” range is now in stock!

The newest addition to the “Say Hello” range is now in stock!

821 Days Ago.

The “Say Hello “ Dream Comforter is made with super-soft fabrics, to encourage your baby to cuddle up with it. Using a comforter can help your baby learn to soothe themselves, while they’re falling asleep or when they are in a new place.

The sleepy moon and star faces hide on each side of the comforter to play peek-a-boo, teaching your baby that objects still exist even when they cannot be seen.

To celebrate the launch of the “Say Hello” Dream Comforter, we’ve teamed up with four retailers to offer you the chance to win. See our Facebook page for more details; competitions close 24th March.

A Year Of “Say Hello” Developmental Toys

A Year Of “Say Hello” Developmental Toys

878 Days Ago.

We are celebrating the first birthday of our “Say Hello” toy range!

The collection of 16 toys was developed by East Coast Nursery with Dr Lin Day of Baby Sensory, and based on over 25 years of research into the way babies learn and develop. With her input at every stage, the toys were expertly designed to stimulate thinking, feeling and learning, and encourage healthy social-emotional development in babies and toddlers, by inspiring them to explore the world through sensory play.

Every Baby Sensory class starts with the ‘Say Hello To The Sun’ song, which introduces baby to seven colourful characters from the world around them – the sun, moon, corn, stars, rain, flowers, and friends. These characters feature throughout the “Say Hello” toy range, so they’ll perfectly reinforce the learning of the babies who attend classes, but are equally fun for babies who don’t.

The toys feature colours and patterns that have been carefully chosen for their appeal to young babies; along with textures, peek-a-boo flaps, mirrors, crinkles, jingles and musical tunes. There’s lots to discover, from play mats and gyms, to activity toys, discovery toys and travel toys.