East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.


East Coast Nursery Makeover

East Coast Nursery Makeover

77 Days Ago.

Francesca at Fall For DIY has shared photos of her beautiful new nursery, including our Liberty furniture.

She’s created a warm, dreamy room full of colourful details to inspire her little boy.

Naturally, Francesca added some DIY details to make the room unique, and this included swapping the handles on the furniture.

We're sure you'll agree it looks absolutely stunning!

View Francesca's full blog post here.



2018 Mother & Baby Awards

2018 Mother & Baby Awards

166 Days Ago.

We’re celebrating our success at the Mother & Baby Awards!

Given the Silver award for Best Cot, the East Coast Carolina Cot 20% smaller than a standard cot.

It’s not always easy for parents to fit a cot in their room for the first six months, so the space-saving size of the Carolina makes it ideal. Then when baby moves into their own room, their bed will still feel familiar. It’s also a great choice for a grandparents’ house or a small nursery. The Carolina is supplied complete with a foam mattress. It’s available in five colours: antique, white, grey, pink, and blue.



We also received a Bronze award for our Folding Highchair. This bestselling product is made of solid rubberwood and is available in a choice of three colours: naturalwhite, and white/grey.


Progressive Preschool Outstanding Achievement 2017

Progressive Preschool Outstanding Achievement 2017

171 Days Ago.

Eric White, chairman of East Coast Nursery, won the outstanding achievement award at the Progressive Preschool awards 2017.

The annual industry awards programme focuses on the market for products for families at nursery and preschool level.



Mr White received a standing ovation as he made his way to the stage at the awards, which were held at the Dorchester Hotel in London, and attended by over 400 professionals from the industry.

The outstanding achievement award recognised Mr White’s dedication and commitment to East Coast and to the nursery industry as a whole.

In his emotional acceptance speech, Mr White paid tribute to his wife, Gloria, who has remained by his side as he devoted his life to the East Coast Group family business since the 1960s, becoming managing director of the company in the 1970s.

Read the full article here.


2017 Right Start Awards

2017 Right Start Awards

224 Days Ago.

We’re thrilled to announce that “Say Hello” To Tummy Time was awarded Silver in the Right Start Awards, Best Baby Essentials.

The awards are judged by parents and babies. One tester commented:

“Lovely quality, comfortable and a good size – nice and roomy but it works in smaller spaces. The crinkles are a favourite and the features are fun for both newborns and older babies.”

“Say Hello” To Tummy Time is part of a collection of developmental toys, created in partnership with Baby Sensory. Find more information about the range here:
http://www.eastcoastnursery.co.uk/say-hello-developmental-toys.aspx

The Silvercloud Moses Baskets were also Highly Commended in this category.

You can see the full list of all the Right Start Award winners here:
http://www.rightstartmagazine.co.uk/www/BabyEssentials2017Booklet/


2018 Mother & Baby Awards Shortlist

2018 Mother & Baby Awards Shortlist

241 Days Ago.

The shortlist for the Mother & Baby Awards has just been announced, and we’re thrilled to share that we have been shortlisted for two of these prestigious awards:

Best Cots, Cribs or Moses Baskets Award:
Carolina Space-Saving Cot & Mattress in Grey or White



Best Highchair Award:
Folding Highchair in Natural, White or White/Grey




The award winners will be announced on 28th November.


360° Dreamer Rocker Review

360° Dreamer Rocker Review

251 Days Ago.

The 360º Dreamer Rocker is a comfortable place for baby to rest, play, and nap. If baby falls asleep in the rocker, the clever folding seat design allows you to gently lower them into a safe flat position without disturbing their dreams. The seat can swivel on its base, allowing you to rock baby front-to-back or side-to-side, or the rubber feet can be stabilised for no rocking. The removable toy bar features simple geometric-shaped toys that encourage baby to focus, strengthening their developing eye muscles. The Dreamer Rocker features adjustable vibration, which most babies find very soothing, along with a choice of musical tunes, nature sounds, and white noise.

The 360º Dreamer Rocker is part of the Rest & Play range, and features the stylish geometric Solitaire print with neutral grey and aqua trims. It includes waist and crotch straps to keep baby secure. It's suitable from birth to around 6 months / 9kg in Dreamer mode, and in Play mode. Suitable as a toddler seat (with the feet stabilised and toy bar removed) up to 15kg.


"When it comes to shopping for your new little baby, there are TONS of 'must-have' items that you will be told about. I was then introduced to the new 360° Dreamer Rocker by East Coast and I cannot recommend it highly enough."


You can read the full review from The Baby Website here.


“Say Hello” To Tummy Time Review

“Say Hello” To Tummy Time Review

290 Days Ago.

The Baby Lady has reviewed our “Say Hello” To Tummy Time, as part of the product testing for the Mother & Baby Awards.

“Say Hello” To Tummy Time is a padded mat, featuring a variety of sensory activities to help to hold your baby’s attention while they are on their front. Tummy time is essential for babies’ development, helping to strengthen their muscles, improving their coordination and getting them ready for crawling.

Some babies find being on their tummy unfamiliar and upsetting, so using a supportive cushion and an interesting mat can help them to enjoy it.

You can read what Jaime and her baby Victor thought of it here:
https://www.thebabylady.co/the-review-of-say-hello-to-tummy-time/



East Coast Nursery featured in Casey Barker Vlogs

East Coast Nursery featured in Casey Barker Vlogs

311 Days Ago.

East Coast Nursery was recently featured in Casey Barker Vlogs. Watch Casey and partner Nicole start preparing their nursery with our Montreal Wardrobe and Dresser.


She and Hem Review

She and Hem Review "Say Hello" Play Mats

356 Days Ago.

We always say that our “Say Hello” play mats are big enough for two babies to play together, and Victoria and Jo of She and Hem were kind enough to test this for us with their beautiful babies Ada and Poppy. It looks like the girls had a lot of fun!

Read the full blog post here.


What’s On 4 Kids Awards

What’s On 4 Kids Awards

388 Days Ago.

We are proud to have been shortlisted in the What’s On 4 Kids Awards, and we need your help with voting for us!

Our “Say Hello” Tummy Time Discovery Toy is nominated in the category Best Product Supporting Children’s Activities at Home.

Please take a minute to support us by clicking here and registering your vote.

Developed in partnership with Baby Sensory, this supportive toy encourages babies to practise tummy time, which has been shown to have vital developmental benefits. You can see Dr Lin Day’s blog about its importance here.

The Tummy Time Discovery Toy features the seven characters from the ‘Say Hello To The Sun’ song, in bright, appealing colours. Sing the song together, practise your signs, and spot the sun, moon, corn, stars, rain, flowers, and friends. The little moon toy even plays the tune when you give it a squeeze.

#whatson4kidsawards