East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.

What's On 4 Kids Awards

What's On 4 Kids Awards

45 Days Ago.

We're so proud to share this news today - we've won a What's On 4 Kids Award, in partnership with Baby Sensory UK.

Our "Say Hello" To Tummy Time activity playmat with tummy time support was the winner in the category Best Product Supporting Children's Activities At Home, sponsored by Bioviva.

Finalists in the Mother & Baby Awards

Finalists in the Mother & Baby Awards

60 Days Ago.

We’re celebrating! Our Cleaner Sleep Micro Pocket Spring Mattress has been shortlisted in the Mother & Baby Awards.

We’re so proud to be selected as one of the finalists in these prestigious awards. The selections are made by real parents and babies who test the samples, so it’s really good to know that they liked our mattress.

The quilted cover is made with Amicor luxury anti-microbial fabric, to prevent allergens and dustmites. Inside there’s a micro pocket spring unit wrapped in superior-grade dent-resistant foam, giving premium comfort and support. It has a waterproof membrane that can be moved to give protection from liquid where it's needed. The water-resistant cover is removable and machine washable at 60?.

It’s available in cot and cot bed sizes, and like all East Coast mattresses, it’s proudly made in the UK.

The results of the Mother & Baby Awards will be announced in November, so we’re keeping our fingers crossed for good news on the day!

8567 Cleaner Sleep Micro Pocket Spring Mattress LS (Amicor Fabric)

2018 Progressive Preschool Awards Shortlist

2018 Progressive Preschool Awards Shortlist

78 Days Ago.

We have great news – the ‘For Little Adventures’ travel collection from Silvercloud has been shortlisted in the Progressive Preschool Awards.

The range includes three changing bags made in grey cotton canvas with brown leatherette trim, to suit any parent:

The Satchel Changing Bag and Tote Changing Bag are roomy styles with large internal pockets; both include a travel changing mat and bottle holder.


The Handy Stroller Bag is an easy-grab pouch for feeding or changing essentials, with straps for attaching to a pushchair.

There are two matching blankets available, in Light Grey and Dark Grey, knitted in 100% cotton. They’re ideal for popping on a pushchair now the days are getting cooler.


The Progressive Preschool Awards will be announced in November, so we’re keeping our fingers crossed for good news on the day!

Special Offers

Special Offers

122 Days Ago.

We usually only supply our products to shops, but right now we have a selection of special offers available to buy directly.

Click here to grab a bargain while stocks last!

Contact us if you’d like any more details.

Tel: 01692 408802
Email: nursery@east-coast.co.uk

East Coast Nursery Makeover

East Coast Nursery Makeover

257 Days Ago.

Francesca at Fall For DIY has shared photos of her beautiful new nursery, including our Liberty furniture.

She’s created a warm, dreamy room full of colourful details to inspire her little boy.

Naturally, Francesca added some DIY details to make the room unique, and this included swapping the handles on the furniture.

We're sure you'll agree it looks absolutely stunning!

View Francesca's full blog post here.

2018 Mother & Baby Awards

2018 Mother & Baby Awards

346 Days Ago.

We’re celebrating our success at the Mother & Baby Awards!

Given the Silver award for Best Cot, the East Coast Carolina Cot 20% smaller than a standard cot.

It’s not always easy for parents to fit a cot in their room for the first six months, so the space-saving size of the Carolina makes it ideal. Then when baby moves into their own room, their bed will still feel familiar. It’s also a great choice for a grandparents’ house or a small nursery. The Carolina is supplied complete with a foam mattress. It’s available in five colours: antique, white, grey, pink, and blue.

We also received a Bronze award for our Folding Highchair. This bestselling product is made of solid rubberwood and is available in a choice of three colours: naturalwhite, and white/grey.

Progressive Preschool Outstanding Achievement 2017

Progressive Preschool Outstanding Achievement 2017

351 Days Ago.

Eric White, chairman of East Coast Nursery, won the outstanding achievement award at the Progressive Preschool awards 2017.

The annual industry awards programme focuses on the market for products for families at nursery and preschool level.

Mr White received a standing ovation as he made his way to the stage at the awards, which were held at the Dorchester Hotel in London, and attended by over 400 professionals from the industry.

The outstanding achievement award recognised Mr White’s dedication and commitment to East Coast and to the nursery industry as a whole.

In his emotional acceptance speech, Mr White paid tribute to his wife, Gloria, who has remained by his side as he devoted his life to the East Coast Group family business since the 1960s, becoming managing director of the company in the 1970s.

Read the full article here.

2017 Right Start Awards

2017 Right Start Awards

404 Days Ago.

We’re thrilled to announce that “Say Hello” To Tummy Time was awarded Silver in the Right Start Awards, Best Baby Essentials.

The awards are judged by parents and babies. One tester commented:

“Lovely quality, comfortable and a good size – nice and roomy but it works in smaller spaces. The crinkles are a favourite and the features are fun for both newborns and older babies.”

“Say Hello” To Tummy Time is part of a collection of developmental toys, created in partnership with Baby Sensory. Find more information about the range here:

The Silvercloud Moses Baskets were also Highly Commended in this category.

You can see the full list of all the Right Start Award winners here:

2018 Mother & Baby Awards Shortlist

2018 Mother & Baby Awards Shortlist

421 Days Ago.

The shortlist for the Mother & Baby Awards has just been announced, and we’re thrilled to share that we have been shortlisted for two of these prestigious awards:

Best Cots, Cribs or Moses Baskets Award:
Carolina Space-Saving Cot & Mattress in Grey or White

Best Highchair Award:
Folding Highchair in Natural, White or White/Grey

The award winners will be announced on 28th November.

360° Dreamer Rocker Review

360° Dreamer Rocker Review

431 Days Ago.

The 360º Dreamer Rocker is a comfortable place for baby to rest, play, and nap. If baby falls asleep in the rocker, the clever folding seat design allows you to gently lower them into a safe flat position without disturbing their dreams. The seat can swivel on its base, allowing you to rock baby front-to-back or side-to-side, or the rubber feet can be stabilised for no rocking. The removable toy bar features simple geometric-shaped toys that encourage baby to focus, strengthening their developing eye muscles. The Dreamer Rocker features adjustable vibration, which most babies find very soothing, along with a choice of musical tunes, nature sounds, and white noise.

The 360º Dreamer Rocker is part of the Rest & Play range, and features the stylish geometric Solitaire print with neutral grey and aqua trims. It includes waist and crotch straps to keep baby secure. It's suitable from birth to around 6 months / 9kg in Dreamer mode, and in Play mode. Suitable as a toddler seat (with the feet stabilised and toy bar removed) up to 15kg.

"When it comes to shopping for your new little baby, there are TONS of 'must-have' items that you will be told about. I was then introduced to the new 360° Dreamer Rocker by East Coast and I cannot recommend it highly enough."

You can read the full review from The Baby Website here.