East Coast

Welcome to our news page

Here we’ll keep you updated on our award wins, exciting new developments, launches, shows, and more.


Sandy Beales and his wife Shanna present their new nursery

Sandy Beales and his wife Shanna present their new nursery

6 Days Ago.

We were thrilled to see our Anna Cot featured in the beautiful new nursery belonging to Sandy Beales and his wife Shanna.

The Anna Cot has a dropside, making it easier to lift your baby in and out. This is especially handy in the first weeks while you’re recovering from the delivery, and if you’re a shorter parent.

It’s available in a choice of three colours – Antique, Cocoa, and White. The white looks really fresh here, paired with aqua walls and pink bedding. We love the cute wall art too!

Thank you to Sandy and Shanna for sharing these photos. We wish them lots of luck for the arrival of their little girl!


Photo credit: Sandy Beales, via Instagram


2017 BANTA Awards

2017 BANTA Awards

26 Days Ago.

We received some fantastic results at the BANTA Awards!

Judged by a panel of nursery industry experts, the awards recognise products that offer innovation and value for babies and parents.

Our “Say Hello” To Tummy Time was Highly Commended in the Toys category.

A few minutes of supervised tummy time every day will help to strengthen your baby’s neck and shoulder muscles, preparing them for crawling. It also encourages them to look around, stimulating both sides of the brain, and laying the foundations for later skills.

“Say Hello” To Tummy Time will help your baby to enjoy playing in this position, with gentle support from its gorgeous moon-shaped cushion, and a variety of activities. There’s a peek-a-boo flap, crinkly fabrics, textured teethers and a baby-safe mirror to discover. The little musical star even plays the ‘Say Hello To The Sun’ tune.

Silvercloud were given a Highly Commended award for their new hoodless Moses Basket, but the star of the night was Bébécar.

The Bébécar SpotTech was announced winner of the Travel category. The awards judges said it was:

Stylish and practical with longevity from birth into late toddlerhood with easy umbrella fold.

The newest addition to the “Say Hello” range is now in stock!

The newest addition to the “Say Hello” range is now in stock!

34 Days Ago.

The “Say Hello “ Dream Comforter is made with super-soft fabrics, to encourage your baby to cuddle up with it. Using a comforter can help your baby learn to soothe themselves, while they’re falling asleep or when they are in a new place.

The sleepy moon and star faces hide on each side of the comforter to play peek-a-boo, teaching your baby that objects still exist even when they cannot be seen.

To celebrate the launch of the “Say Hello” Dream Comforter, we’ve teamed up with four retailers to offer you the chance to win. See our Facebook page for more details; competitions close 24th March.

A Year Of “Say Hello” Developmental Toys

A Year Of “Say Hello” Developmental Toys

91 Days Ago.

We are celebrating the first birthday of our “Say Hello” toy range!

The collection of 16 toys was developed by East Coast Nursery with Dr Lin Day of Baby Sensory, and based on over 25 years of research into the way babies learn and develop. With her input at every stage, the toys were expertly designed to stimulate thinking, feeling and learning, and encourage healthy social-emotional development in babies and toddlers, by inspiring them to explore the world through sensory play.

Every Baby Sensory class starts with the ‘Say Hello To The Sun’ song, which introduces baby to seven colourful characters from the world around them – the sun, moon, corn, stars, rain, flowers, and friends. These characters feature throughout the “Say Hello” toy range, so they’ll perfectly reinforce the learning of the babies who attend classes, but are equally fun for babies who don’t.

The toys feature colours and patterns that have been carefully chosen for their appeal to young babies; along with textures, peek-a-boo flaps, mirrors, crinkles, jingles and musical tunes. There’s lots to discover, from play mats and gyms, to activity toys, discovery toys and travel toys.

Two Mother & Baby Awards!

Two Mother & Baby Awards!

145 Days Ago.

We are so proud to have won two Mother & Baby Awards. These awards are thoroughly tested by real parents and babies, so it’s a great chance to see what families think of our products. Here’s what the Mother & Baby testers thought:

360° Dreamer Rocker
2017 Bronze Best Bouncy Chair, Rocker or Seat

Testers said:

“You are really getting a moses basket, a rocker and a bouncer all for one price. It also saves me having to find space for 3 different products. It comes complete with a safety harness and a lovely padded seat unit which can be used for girls or boys. I wish I had the 360° Dreamer Rocker from the day my twins arrived, would have saved me buying 3 different but much-needed baby accessories.”

“I would recommend the 360° Dreamer Rocker to other mothers. It is comfortable for my son to play and sleep in. The colour is gender neutral and soothing. I love that if my son falls asleep in the rocker position, you can gently move it down into a sleeping position without disturbing him. It plays white noise, nature sounds and music so caters for all preferences.”

“The rocker keeps my son entertained and safe. I can do some housework, whilst talking to him knowing he is happy and safe. It is relaxing for my son and helps him drift off to sleep when he is over tired. I like that not only does it vibrate but can also be rocked side to side and back and forth to soothe baby.”

“It has a good range of versatility as it can switch from sitting to laying flat in seconds. It can rock in different directions depending which baby prefers. It is a chair and a day bed with soothing sounds, melodies and vibrate function which is handy for tired little babies in those first few months of life.”

"Say Hello" Friends Double-sided Activity Mat
2017 Bronze Best Baby Toy Under 24 Months

Testers said:

“I would definitely recommend this playmat to another mother, myself and my daughter have had lots of fun playing with it. I especially love the fact it has one side that is bright and colourful and one side that is black and white, such a great sensory product. The playmat is made of a soft material so when my daughter was having tummy time on the mat her face was safe and protected. I love the design that has a cloud teething toy for my daughter’s teething and the mirror so my daughter can see her reflection.”

“When I was looking for an activity mat for my little man, a lot of them are all the same, whereas this was different. I love that it is bright and colourful with friendly characters on one side and the other is a high contrast black and white with red prints. I can’t find anything bad to say about this, it is brilliant . It's a lot thicker than most mats I've tried which is brilliant for baby when laying down. It has everything you would need, and baby has lots of interesting sensory elements for babies. Even the price is good.”

“This mat is fabulous for playtime and tummy time with baby. It’s also large enough for more than one baby, which is great! The mat is also quite thick, so it is nice and comfortable and well padded for a baby who is not far from crawling. The mirror is also a great addition, my baby loves mirrors so was an added bonus. This great mat has gone all around the house with us, it is especially helpful in the kitchen. I can lay or sit my little boy on it while I am cooking or cleaning, which keeps him happy and content playing away. The teether cloud has also been a favourite, which is good for a grumpy teething baby!”

Dorset Oak Collection - Now In Stock

Dorset Oak Collection - Now In Stock

173 Days Ago.

Made in solid oak with oak veneers, the Dorset collection is a solid, stylish addition to a new nursery. Its light oak finish gives it a modern look, and the range is supplied with a choice of two handle colours, so you can choose the look that suits your style.

The cot bed has a large under-bed drawer for extra storage space, and converts from a cot into a toddler bed and daybed, making it a practical and long-lasting addition to your baby’s room.

The matching dresser has three large drawers keeping everything you need for nappy changes neatly organised. The top fits a standard changing mat, and the changer top is removable to convert it to a chest of drawers when the time for nappies is over. A wardrobe completes the room set, with two full-width hanging rails inside, and a large drawer.

It’s in stock now, so you can contact us to find out where to see it.

Visit Us At The Baby Show

Visit Us At The Baby Show

193 Days Ago.

We’re excited to be at the Baby Show, Olympia next weekend and can’t wait to see you there!

We’ll be showing some of our furniture, all dressed in Silvercloud bedding, so if you’re planning a new nursery pop over to our stand to find out more about our stylish collections.

21-23 October
Olympia, London
Find us on stand D51

Great result at the Right Start Awards!

Great result at the Right Start Awards!

200 Days Ago.

We are delighted to announce that we've won Bronze in the Baby Toys category for our “Say Hello” Friends Double-sided Activity Mat!

The mat is packed with sensory activities for babies to explore, and the high-contrast side is perfect for stimulating your newborn baby’s developing vision.

The Right Start Awards are tested with real parents and babies. Testers said:

“One of the nicest mats we’ve seen - It’s bright and interesting with lots of fun features for babies to discover. It is cushioned and comfortable for babies to sit or lie on too. A high-quality good sized mat with lasting appeal.”

“Say Hello” Friends Double-sided Activity Mat

Silvercloud, our bedding company, have also been Highly Commended for their gorgeous Counting Sheep Moses Basket.

Counting Sheep Moses Basket

"Say Hello" To The Sun

201 Days Ago.

Every Baby Sensory class starts with the ‘Say Hello To The Sun’ song, including signing, to help to develop babies’ communication skills.

We love the song so much, it formed the basis of our "Say Hello" toy range.

Baby Sensory knew that little ones love to listen to their favourite songs over and over again, so they’ve just released something very special – an online video of ‘Say Hello To The Sun’ complete with our beautiful artwork, so you can listen, sign, and enjoy it with your babies between classes.

Happy news - we’ve been shortlisted for two Mother & Baby Awards!

Happy news - we’ve been shortlisted for two Mother & Baby Awards!

215 Days Ago.

The Mother & Baby Awards are some of the best-known awards to be given to baby products, and the winners are chosen by real parents and babies who test each product and give their honest opinions.

“Say Hello” Friends Double-sided Activity Mat
Shortlisted: Best Baby Toy (under 24 months)

“Say Hello” Friends Double-sided Activity Mat

A big, soft play mat with so much to discover. One side features a high-contrast print – perfect for catching newborn babies’ attention with its ‘find the red dot’ game. The other side has a colourful print with characters from the Baby Sensory ‘Say Hello to the Sun’ song, and a variety of activities to explore, including textures, crinkles, mirrors, ribbons, a teether, and peek-a-boo flaps.

360° Dreamer Rocker
Shortlisted: Best Bouncy Chair, Rocker or Seat

360 Dreamer Rocker

Comfortable and versatile with multi-directional rocking. The ideal seat and napper for a newborn, and suitable as a toddler seat up to 15kg.

The results will be announced on 23rd November.